Find affordable keywords used most often by users searching for your products or services.
Google text ads are tied to keywords that individuals use in searches. The more popular (frequently used) a keyword, the more it costs to display an ad linked to that keyword in a favourable position on search results pages.
A balance must be stuck between keyword popularity and your campaign’s budget. Also, some keywords may attract clicks from users who are actually searching for something else. Negative keywords and careful keyword selection are necessary to eliminate these unprofitable clicks.
Continuous optimization of ads to achieve the highest click-through rates
Once a campaign is active, it needs to be managed to ensure that keywords are delivering the highest level of ad clicks. Getting the best results requires managing keyword bid price and relevance to achieve the most cost effective ad position, as well as modifying ad copy and testing multiple ads to attract more clicks.
Measurement to guide site enhancements that improve visitor conversions
A conversion is an action a prospective buyer takes to engage with website. Google
Analytics will be used to measure visitor behaviour tied to conversions. These measurements will help guide changes to the site over time to increase conversions.