The benefits of B2B email marketing are substantial and striking, especially compared to social and search channels. You’re building an email list because you wish to build your business. You must sell, but only it’s necessary and when you’re confident the merchandise will truly help them. Above all, you have got to produce immense value. Otherwise, they’ll ignore your subsequent emails. You have to strive for a better email open rate. After all, if people don’t open your emails, you won’t achieve your goals.
We completed customer engagement campaign using B2B email marketing technique; our team designed an effective strategy to achieve conversion. Customers can be connected with daily email conversations because approximately in any given day there are 293.6 billion emails sent and received. An email campaign is one of the best choices to achieve a personal reach.
Carborundum Universal Ltd, a part of Murugappa Group, is one of the largest and oldest conglomerates in India. CUMI is the leading manufacturer and developer of abrasives, ceramics, refractories, aluminium oxide grains, machine tools, polymers, adhesives and electro minerals in India.
Need for B2B Email marketing
The Client group has more than 3000+ products. It was a case of product penetration into the existing market and a way to provide common instruction to all customers. Customer engagement, creating awareness of the new product and identifying potential customer were the major goals.
Process for B2B Email marketing
Email marketing is an affordable and highly effective way to generate leads and convert leads into sale. Our B2B Email Marketing Agency will blast emails with relevant content and stunning creatives. By adding value to the brand, we can easily achieve the conversion ratio.
The steps are as follows:
- Email Campaign Listing
- Email Campaign Content and Design Creative
- Email Campaign Scheduling
- B2B Email Marketing Services Campaign Integration
- Email Campaign Maintenance
- Email Marketing Services – Campaign Report
Trouble Shoot Area: Data Segregation
Result of B2B Email marketing
We achieved a 3% conversion rate for the product from the existing customers. We created a custom mail list based on the categorization of the buyer persona.
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Our creativity in content and marketing experience has made us the best social media ad agency in producing graphical content which converts into revenue for the business. We devise marketing strategies and provide comprehensive services, through our young, oriented, creative team.
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